• RCS Ottawa

Higher Costs Take Bite Out of Toblerone, Shrinking U.K. Bars


Higher costs in the U.K., where a Brexit-battered pound is squeezing retailers and brand owners, have chiseled away the craggy Alpine shape of Toblerone chocolate bars.

Mondelez International Inc. has reduced the weight of some Toblerone bars in the U.K, it said in a statement on its Facebook page. The company also changed some bar shapes, expanding the gaps between the triangular segments.

“Like many other companies, we are experiencing higher costs for numerous ingredients,” Mondelez said. “We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the U.K.” Full Story

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