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How a boutique Nigerian book publisher is breaking into the US market


For eons, piracy in African book publishing has been something that booksellers lived with and factored in as part of the climate of doing business. But when Nigeria’s Joint Admissions & Matriculation Board, the body that sets the examination for students who seek to gain admission into universities selected the 2009 novel ‘In Dependence’ as required reading, the publisher declined.

Cassava Republic Press turned down what should be a goldmine because the publishing director was fed up with pirates cashing in leaving little for authors and publishers. But after some cajoling, came up with a compromise.

“Since the students have to pay for their registration, we said why don’t they pay for our book too. Let’s add it to the registration fee and they collect the book,” Bibi Bakare-Yusuf, Cassava’s founder recounted. The book by Sarah Ladipo Manyika, already a strong seller, has since sold an additional 1.5 million original copies in the last two months.


#Africa

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