Millennials’ search for experiences over luxury is driving Airbnb’s growth in Africa
In the last five years, more than 2 million people have found holiday accommodation in Africa through Airbnb which now has over 100,000 listings on the continent.African hosts earned $139 million in the last year, according to a new Airbnb study.
By opening up the homes of Africans to visitors, Airbnb has also opened up a previously untapped market. Travel in African is known to be expensive, and along with pricey flights, luxury hotels and five-star safari lodges used to be among the few choices tourists to the continent had. With Airbnb, tourists can live, eat and experience life as a local, appealing to the millennials driving the experience-over-stuff economy. What’s more, it’s opened up tourism not only to international visitors, but curious young Africans, too.
Airbnb claims African hosts have made an average of $1,500 a year. In Airbnb’s most popular city, Paris, hosts made an average of 1,970 euro (about $2,400) each year. Full Story