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Lasting Impact of the 2017 Invictus Games

Invictus Games research shows a fundamental shift in Canadians’ positive perceptions towards ill, wounded and injured veterans and service members, and increased support for veterans with mental and physical injuries.

Research conducted following the conclusion of the Invictus Games Toronto 2017 suggests that the Games fundamentally shifted the way Canadians view and support servicemen and servicewomen and veterans. This research served as an important tool in understanding the general public’s views on the Invictus Games Toronto 2017.

Overall the research suggests that Canadians now have a greater understanding of the challenges faced by veterans returning from service with “strongly agree” more than doubling to 34 per cent since a similar survey conducted in July 2017. Full Story

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