Brand safety should mean knowing your ads aren’t on domains that disinform.

Unfortunately that is not the case today for most brands.

GDI estimate that ad exchanges pay US$235 million each year to disinformation domains for carrying brands’ advertising (as highlighted recently on the BBC and CNN). Partly because until September there has been no reliable assessment of the disinformation risk of a domain. Read more ...

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Basil Crozier - Chair


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