top of page
  • GDI

Brand safety should mean knowing your ads aren’t on domains that disinform.

Unfortunately that is not the case today for most brands.

GDI estimate that ad exchanges pay US$235 million each year to disinformation domains for carrying brands’ advertising (as highlighted recently on the BBC and CNN). Partly because until September there has been no reliable assessment of the disinformation risk of a domain. Read more ...

5 views0 comments

Recent Posts

See All

How should we Mask COVID-19?

Global coronavirus deaths have been falling—but scientists are worried that more infectious new variants of the virus may reverse those trends. As quickly as vaccines were developed, the virus has ev

How We Can Stop the Spread of COVID-19 By Christmas

We have a long road ahead before a vaccine is safe, effective and, most crucially, widely available. We need a multi-pronged public health strategy that includes a national testing plan that utilizes

Commonwealth Youth Profile - Aniqah Zowmi

Canadian Aniqah Zowmi brings expertise and passion for helping governments and civic organisations embrace equality and diversity and achieve full inclusion at levels. She is currently the director of

bottom of page