• Harvard Business Review

Research: How Technology Could Promote Growth in 6 African Countries


Africa is closely watched as the next big growth market – a description that has persisted for a while. There are many reasons for optimism: the African continent is home to some of the youngest populations in the world, it promises to be a major consumption market over the next three decades, and it is increasingly mobile phone-enabled. An emerging digital ecosystem is particularly crucial as multiplier of that growth, because access to smart phones and other devices enhances consumer information, networking, job-creating resources, and even financial inclusion. Read more ...


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